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Executive Summary Media Competition Is an Attention Market, Not a SiloMedia competition is no longer best understood as a contest among separate industries such as cable, broadcast, streaming, social video, gaming, podcasts, music, and news. Consumers do not live inside those regulatory boxes. They allocate scarce time across them. That means modern media is best understood as an attention market. This framing matters because antitrust debates too often begin with the wrong question. They ask whether one firm is “too big” or whether one deal sounds politically uncomfortable. The better question is whether consumers are likely to face higher prices, reduced output, lower quality, or slower innovation. That is the core of the consumer welfare standard, and it remains the best guardrail against turning antitrust into industrial policy. This policy brief builds on the pro-innovation framework in the report, Innovation Over Intervention. The central insight is simple: competition policy should protect consumers and the competitive process, not punish success, freeze market structure, or protect legacy business models. The evidence points to a saturated, dynamic, and increasingly cross-platform media market. Streaming reached a record 47.5% of total TV viewing in December 2025, while broadcast and cable still accounted for meaningful shares of viewing. Consumers also remain highly price-sensitive. Recent digital media consumer research found average streaming spend per subscribing household at $69 per month, widespread adoption of ad-supported tiers, and a substantial willingness to cancel if prices rise. Consumers multi-home, churn, downgrade, bundle, substitute, and discover content across platforms. A household choosing among Netflix, YouTube, TikTok, ESPN, a podcast, a video game, a livestream, or cable news is making one basic economic choice: how to spend scarce attention. The greatest threat to competition in media is often not at the private scale. It is government-made barriers. Licensing restrictions, local franchise obligations, permitting rules, spectrum constraints, carriage mandates, retransmission frameworks, compliance costs, liability exposure, and regulatory capture can protect incumbents and reduce entry. The Market Definition Mistake: Consumers Spend Attention Across Formats The first task in media policy is to define the market correctly. If the market is defined too narrowly, competition disappears by assumption. That error can lead lawmakers and agencies to treat normal rivalry as monopoly power. Consumers do not experience media as separate categories. They experience it as a choice among substitutes for time. A consumer may watch a streaming series, scroll short-form video, play a game, listen to a podcast, watch a sports livestream, read a newsletter, stream local news, or follow a creator. These options differ in format, but they compete for the same scarce resource: attention. The Communications Marketplace Report is a useful public-sector starting point because it evaluates communications and media markets broadly rather than assuming every technology sits in a separate policy silo. The rise of connected TVs, mobile devices, creator platforms, virtual bundles, and free ad-supported streaming makes narrow market definitions increasingly obsolete. The report Competing for Attention helps formalize this concept. Even when a service has a zero-money price, it still competes because consumers pay with time, data, and opportunity cost. That insight is critical for antitrust. A free video platform can limit access to paid content. A podcast can constrain a documentary. A game can constrain a movie. A livestream can constrain cable news. This framing contributes to the policy literature by integrating market definition, consumer welfare, and government barriers into a single framework. In media, competition should be measured by consumer substitution across attention uses rather than by legacy distribution labels. The Competition Map: Media Rivalry Now Runs Across Platforms, Devices, and Formats Media rivalry is now multi-layered. Policymakers should map consumer behavior rather than legacy industry labels. Social video and creator platforms are central competitors, not fringe alternatives. They compete directly with streaming, traditional television, and news for viewing time, advertising dollars, and cultural relevance. Platform roadmaps, such as YouTube’s 2026 product update, show how quickly firms iterate through creator monetization, AI-enabled tools, TV-screen viewing, and new formats. Subscription streaming competes on more than just the monthly price. It competes through content investment, recommendation quality, ad tiers, bundling, release cadence, user interface, sports rights, and cross-platform fandom. The relevant consumer welfare question is not only “What is the subscription price?” It is “What value does the consumer receive?” Broadcast and cable still matter, especially for live sports, local news, and appointment viewing. Streaming reached 47.5% of total TV viewing in December 2025, while broadcast and cable remained meaningful parts of the market. That shows substitution and coexistence, not simple replacement. Traditional outlets also remain numerous. The broadcast station totals released for March 31, 2025, showed 33,524 licensed broadcast stations, including 1,767 full-power TV stations and 15,622 AM/FM radio stations. That does not prove every local market is competitive, but it undercuts simplistic claims that consumers face only a few voices or formats. News distribution has also changed. News competes through search, social feeds, short-form clips, podcasts, newsletters, streaming channels, and direct subscriptions. The competitive field is no longer defined by ownership of a printing press or broadcast tower. Gaming, music, podcasts, and social chat are real attention rivals. They may not look like “television” to regulators, but consumers experience them as substitutes for leisure time. A household deciding between a soccer match, a game, a long podcast, or a documentary is still allocating scarce time. Streaming adoption and traditional pay-TV penetration figures reflect recent subscription data, which show high streaming penetration and declining pay-TV adoption. Consumer Power Is Stronger Than Policymakers Often Admit Consumer power in modern media comes from low switching costs, multi-homing, bundling, churn, ad-tier migration, and product iteration. Low switching costs are central. Consumers can add, cancel, downgrade, upgrade, or rotate among services. Even when a platform is popular, it must continue to earn attention. Popularity is not captivity. Multi-homing is normal. Consumers do not choose one media provider. They typically use several platforms across paid subscriptions, free ad-supported services, social video, podcasts, music, gaming, and news. This makes it harder to sustain durable harm because users can reduce engagement without exiting entirely. The video market is mature and saturated. Recent streaming subscription data found that 91% of U.S. internet households subscribe to at least one streaming video service, while traditional pay TV has fallen to 41%. The same data describe consumers averaging nearly six video subscriptions and spending about $109 per month across video services. Consumer price sensitivity is also strong. The digital media consumer research cited earlier shows that consumers are increasingly adopting ad-supported tiers and remain frustrated by recurring price increases. These facts matter. A market where consumers churn, downgrade, use ad tiers, switch between homes, and substitute across formats is not a captive market. Firms may test prices, bundles, and ad loads, but consumers respond. The Consumer Welfare Standard Keeps Antitrust Focused on Harm, Not Size Media mergers and conduct should be evaluated in terms of consumer welfare, not political aesthetics. The 2023 Merger Guidelines provide an analytical framework, but that framework must be applied carefully in dynamic attention markets. The right question is not whether a deal sounds large. The right question is whether it is likely to harm consumers. The consumer welfare checklist has four parts:
This approach aligns with the broader economic tradition in antitrust. Richard Posner’s Chicago School antitrust analysis helped move antitrust toward economic effects rather than political suspicion. Jennifer Huddleston’s explanation of the consumer welfare standard similarly warns against treating size as a substitute for evidence. Adam Thierer’s permissionless innovation framework adds the technology-policy corollary: experimentation should be the default unless clear harm justifies intervention. Error Costs Matter Because Over-Enforcement Can Reduce Competition In fast-moving markets, antitrust mistakes are not symmetric. False negatives occur when the government fails to stop anticompetitive conduct. False positives occur when the government blocks or punishes conduct that would have benefited consumers. Both matter, but false positives can be especially costly in dynamic media markets because they chill investment, reduce experimentation, and raise barriers to entry. This is central to my recent report, Innovation Over Intervention. When policymakers treat scale, integration, or mergers as presumptively harmful, they increase uncertainty. That uncertainty raises the cost of capital, discourages investment, and can reduce future entry. This is also consistent with research warning that moving away from consumer welfare in digital platform markets can suppress innovation and efficiency. A high-tech digital platforms analysis cautions that categorically increasing antitrust enforcement risks errors that weigh against efficiency and consumer welfare. The media market is particularly vulnerable to this problem because it changes faster than litigation does. A market that appears concentrated around one format may be contested by a new format, platform, or bundle before a case is resolved. Social video, FAST channels, creator studios, livestreams, sports streaming, and gaming all demonstrate this. A false positive in a media merger review can prevent efficiencies that would improve consumer value. It can reduce the exit opportunities for funding startups. It can preserve legacy firms that consumers are already leaving. It can convert antitrust into industrial planning, in which the government decides the “right” market structure rather than consumers. Hayek’s knowledge problem remains essential here: no agency can aggregate dispersed knowledge about consumer preferences, technology trends, creator economics, sports rights, and platform design as well as markets. Platforms Can Be Gatekeepers and Value Creators at the Same Time A stronger antitrust framework must recognize that platforms often create value by reducing transaction costs between creators, advertisers, distributors, and consumers. A platform can be both a gatekeeper and a value creator. Antitrust analysis must determine whether the net effect harms consumers. This point matters in media because platforms solve real economic problems. They help creators reach audiences, help advertisers find viewers, help consumers discover content, process payments, host user-generated content, support recommendation systems, and reduce distribution costs. A platform economics analysis makes the broader point that courts should weigh alleged anticompetitive conduct against the procompetitive effects of platform business models. That is directly relevant to media, where intermediation can expand output and reduce discovery costs. Section 230 also belongs in this discussion because it lowers the cost of hosting user-generated content. A competition and content moderation analysis explains that liability protection allows platforms to host third-party content and moderate without facing crushing legal exposure. Weakening that framework can burden smaller rivals more than incumbents, reducing entry in creator-driven media markets. This is a major policy insight for media competition. If lawmakers weaken liability protections, increase compliance burdens, or impose content mandates, the largest firms may survive. Smaller platforms, new creator tools, and emerging distributors may not. Synergies Should Be Judged by Consumer Value, Not Corporate Slogans Media mergers often promise synergies. That word should trigger analysis, not cynicism. Synergies can be pro-consumer. Cost savings can support lower effective prices, more content investment, improved user experience, better recommendation tools, broader distribution, and stronger competition against larger rivals. But synergies can also mean restructuring and cost-cutting without clear consumer benefits. Disney’s integration-era materials regarding Fox show how major media combinations can be framed in terms of cost expectations and strategic integration in investor disclosures. Reporting around the Paramount–Skydance transaction likewise shows how large deals can involve restructuring and organizational changes. This does not prove harm. It proves that lawmakers and agencies should ask whether claimed efficiencies trace to consumer welfare. A merger that eliminates duplicative overhead and allocates funds to better programming may benefit consumers. A merger that mainly cuts output, narrows distribution, or reduces creative risk-taking may not. The evidence matters. The Real Monopoly Risk Is Government Barriers, Not Private Success The most durable monopoly risk in media is not that consumers lack alternatives. It is the government that raises barriers that protect incumbents. Milton Friedman warned that government assistance can be a major source of monopoly power. The lesson is straightforward: private firms face entry, substitution, and innovation, while government-created privileges are protected by law. George Stigler’s theory of regulatory capture explains why regulation often ends up shaped by the regulated. A useful overview of regulatory capture scholarship shows that incumbents have stronger incentives and more resources to influence rules than dispersed consumers or future entrants do. Sam Peltzman’s political economy of regulation holds that regulators respond to political incentives rather than to consumer welfare. This matters in the media because the sector is politically salient. Politicians care deeply about speech, news, sports, cultural influence, and platform access. Hayek’s knowledge problem provides the deeper philosophical warning. Central planners lack the dispersed knowledge that market participants reveal through prices, experimentation, and consumer choice. Attempts to design market outcomes from above often fail because they cannot replicate market discovery. Ted Bolema’s recommendation that Congress clarify the role of the consumer welfare standard is useful here. His analysis of FTC policy argues that statutory clarity would reduce agency discretion and help prevent politicized enforcement. The conclusion is direct: if policymakers want more media competition, they should reduce barriers to entry and expansion. A Serious Pro-Competition Agenda Starts by Lowering Barriers A serious pro-competition agenda should focus on two principles: disciplined antitrust and fewer government barriers.
Competition Is Created by Choice, Entry, and Innovation
Competition in media is broader, faster, and more dynamic than old categories suggest. Consumers shift attention across streaming, social video, cable, broadcast, gaming, podcasts, music, sports, and news. They multi-home, churn, bundle, downgrade, and substitute. That gives consumers more power than many policy debates admit. A merger may help or hurt consumers. The answer depends on evidence, not slogans. The consumer welfare standard provides the right test: prices, output, quality, and innovation. The broader free-market lesson is equally important. A durable monopoly is usually created or protected by barriers, and the government is often the source of those barriers. Private markets discipline power through entry, substitution, and innovation. Government barriers can freeze markets and protect incumbents. The best path for Congress and state legislatures is clear: keep antitrust pro-consumer and evidence-based, recognize media as an attention market, reduce government barriers that suppress entry and experimentation, and prefer narrow remedies tied to demonstrable harms. Competition in the media (and elsewhere) is bigger than any one deal. Policy should be, too.
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Wyoming does not have a revenue problem. Wyoming has a spending discipline problem. Residential property taxes increased by 241% to $1.8 billion from 2000 to 2025, while Wyoming accumulated one of the largest reserve balances in America relative to its population and economy. Wyoming has an opportunity to lead the country with a sustainable alternative rooted in spending discipline instead of temporary political fixes. The state already possesses extraordinary fiscal resources, strong revenues, massive reserves, and substantial fiscal capacity. The missing ingredient is spending discipline. Your browser does not support viewing this document. Click here to download the document. Across America, frustration with property taxes is reaching a breaking point. States including Florida, Iowa, Kansas, Montana, Nebraska, North Dakota, Pennsylvania, South Carolina, Texas, and Wyoming, and likely others soon, are actively debating ways to reduce or eliminate property taxes. This is driven in part by worsening housing affordability and by taxpayers facing higher tax bills that often grow faster than income, inflation, and population growth. Property taxes differ from most other taxes because they apply to ownership itself. Even after a home is fully paid off, homeowners must continue paying annual taxes simply to keep their property. Failure to pay can ultimately result in government seizure of the property. For many Americans, especially retirees and working families on fixed incomes, this creates growing financial insecurity and undermines the concept of true ownership. The economic effects extend beyond homeowners. Property taxes raise rents as landlords pass costs through to tenants. They increase operating costs for businesses, reduce investment, distort housing markets, discourage mobility, and raise costs across the economy. Recent research has also highlighted how property tax assessment systems can disproportionately burden lower-valued homes through unequal assessments and appraisal practices. At the same time, rising property taxes are primarily a spending problem. Property tax collections increase because government spending increases. Relief efforts that do not address spending growth often provide only temporary reductions before taxes rise again. This report examines the broader economic and fiscal problems associated with property taxes and evaluates multiple reform options available to states. These include:
Rather than advocating a one-size-fits-all solution, this report presents a framework that states can adapt to their existing tax systems, constitutional structures, economic conditions, and political environments. Montana is a particularly important case study because it currently lacks a broad statewide sales tax. This creates a unique opportunity to examine how a constitutionally limited consumption tax, paired with strict spending restraint, could reduce or eliminate large portions of property taxes while maintaining funding for core government functions. The report argues that durable property tax reform must begin with controlling government spending growth. Limiting spending growth to below the rate of population growth plus inflation creates the fiscal space needed for long-term tax relief while improving transparency, accountability, and taxpayer protections. Ultimately, the broader debate is not simply about taxation. It is about ownership, affordability, economic opportunity, and the proper role and size of government. States that successfully pair fiscal discipline with structural tax reform can improve housing affordability, strengthen economic competitiveness, and restore greater security for homeowners, renters, workers, and businesses alike. Check out the interactive tool constructed by my co-author Joseph Johns. Here's what it looks like... Policymakers, policy staff, or media: Check out the full report and contact me at the button below if you'd like to discuss. Your browser does not support viewing this document. Click here to download the document. Research published with Jenny Clark at Club for Growth Foundation.
America’s kindergarten through 12th grade (K–12) public education system is failing too many students, despite the fact that more taxpayer money is currently being spent on it than ever before. Public schools operate as a government-controlled monopoly, leaving families with limited options for their children’s education and with limited ways to hold school officials accountable for poor outcomes. Nationwide, student achievement remains stagnant. The National Assessment of Educational Progress (NAEP) reveals declining proficiency rates in key subjects like math and reading, even as states spend billions of dollars on public education each year. In many cases, administrative costs are growing faster than teacher salaries, diverting resources away from the classroom and into bloated bureaucracies. For example, from the 2024 results of The Nation’s Report Card, we see a nation with students in crisis. Reading scores are down nationally for students in both the fourth and eighth grades, and no state saw reading gains in either grade level compared to 2022. The 2024 NAEP results indicate that less than a third of all American students nationwide are reading at the NAEP Proficient level. Around 40 percent of fourth graders are working below the NAEP Basic level in reading. Furthermore, 33 percent of eighth graders are not even reading at the NAEP Basic level—meaning that roughly a third of eighth graders would most likely be unable to identify basic literary elements in a text.1 In short, American students are not equipped to be successfully functioning citizens if the majority are unable to read proficiently by the eighth grade. A functionally illiterate society threatens American freedoms such as free speech, religious freedom, and our representative form of government. It also undermines our nation’s important role in the world. Most concerning is that illiteracy weakens the ability of individuals to thrive independently of the government. Educational freedom, rooted in free market principles, offers a proven solution. By allowing families to direct education funding toward the best learning environment for their children—whether that be a public, charter, private, homeschool, or hybrid model—competition is introduced, forcing schools to innovate, become more efficient, and prioritize student success. Universal Education Savings Accounts (ESAs), tax-credit scholarships, open enrollment policies, and deregulation can break the cycle of underperformance and wasted spending, empowering both parents and teachers to effect educational change. This handbook provides a comprehensive analysis of educational freedom in America and the free market principles that drive its success. Section 1 examines the failures of the current system and highlights how competition and choice can revolutionize K–12 education. Section 2 breaks down the government school monopoly, exposing its inefficiencies and the lack of incentives for improvement. Section 3 outlines actionable policy recommendations, including the implementation of ESAs, the expansion of charter and magnet schools, and regulatory reform to encourage educational entrepreneurship. By learning from successful states like Arizona and Florida—where school choice policies have led to better student outcomes at a lower cost—legislators and the public will be more willing to embrace reforms that will give every child access to a high-quality education tailored to their unique needs. The path forward is clear: Empower families, introduce competition, and let education dollars follow student needs, not systems. In Innovation Over Intervention: Restoring First Principles To American Antitrust, Ginn Economic Consulting and NetChoice co-published this report by Vance Ginn to warn how maintaining America’s global economic and technological lead requires a return to first principles: free markets, free speech, and the consumer welfare standard in antitrust policy. Bottom Line: Antitrust should protect competition, not manage markets. Innovation thrives when firms can invest, experiment, and scale under predictable rules. The United States does not need industrial policy or politicized antitrust to compete. It needs to restore first principles and let markets work. Your browser does not support viewing this document. Click here to download the document.
Check out the one-pager that provides key insights from the full report for lawmakers and interested parties.
This report was originally published at South Carolina Policy Council. South Carolina enters Fiscal Year 2027 with strong economic momentum but growing fiscal risk. Payroll employment expanded by 3.1 percent year over year, while the unemployment rate edged up to 4.3 percent in August 2025, according to the U.S. Bureau of Labor Statistics. The labor market remains among the most dynamic in the Southeast, supported by migration inflows and diversified job growth in professional services, health care, and hospitality, as detailed in the Richmond Fed’s South Carolina Economic Snapshot. Behind this strength, however, the state budget tells a different story. Over the past decade, recurring spending has outpaced population growth plus inflation. The Americans for Tax Reform’s Sustainable Budget Project estimates that in 2024, South Carolina’s state-fund expenditures exceeded population growth plus inflation by $6.8 billion and all-fund spending by $9.9 billion—nearly $36 billion in cumulative overspending since 2015. This report outlines the FY 2027 South Carolina Responsible Budget (SCRB): a framework combining a Responsible Spending Limit (RSL) tied to less than population growth plus inflation and a surplus-trigger buydown that automatically channels certified surpluses into lowering personal income taxes. Drawing from SCPC’s Path to Prosperity roadmap, ATR’s Sustainable Budget Project, and Club for Growth Foundation’s analysis in the Sustainable Budgeting Blueprint, the SCRB presents a credible path to eliminating South Carolina’s income tax. Polling by the South Carolina Policy Council shows that 74 percent of voters support income-tax elimination and 68 percent favor a spending cap based on population growth plus inflation. Both of these policy positions have majority support among Republicans, Democrats , and Independents. The economic conditions, public mandate, and policy tools now align. The South Carolina Responsible Budget provides the blueprint to translate this moment into lasting prosperity. Read the full report below. Your browser does not support viewing this document. Click here to download the document.
Originally published on Substack. Yesterday I had the honor of presenting at the U.S. Capitol alongside Grover Norquist with Tax Reform for the release of my new paper, “Will Washington Hand the Future of Biotech to Beijing?” I’m grateful for the opportunity to share this research with Members of Congress, staff, and leaders who care about the future of American innovation. The issue at stake couldn’t be more serious. Biotechnology is not just another industry. It’s about whether the next generation of cures for cancer, Alzheimer’s, or rare diseases are discovered here—or in Beijing or likely not at all. It’s about whether American patients get access to those treatments first—or whether they’re forced to wait behind lines set by governments. America Leads When Government Steps Back
America didn’t become the global biotech leader through central planning. We got here because government—imperfectly, and only occasionally—pulled back to let markets breathe (though not enough).
These were not examples of government fixing markets. They were examples of government loosening its grip just enough for markets to work. And even then, Washington never really let go. The state is still deeply embedded in biotech—funding, regulating, approving, and increasingly, dictating prices. Washington’s Wrong Turn Instead of stepping back further, Washington is going the other direction. Biden’s Inflation Reduction Act gave bureaucrats sweeping power to dictate drug prices. And this May, President Trump signed a Most Favored Nation executive order tying U.S. prescription drug prices to foreign government caps. The problem of foreign freeloading is real. Countries like Canada and Germany deliberately underpay by imposing price controls, knowing U.S. patients will shoulder the cost. The Council of Economic Advisers estimates Americans fund nearly 70% of global patented drug profits despite being only one-third of global GDP. But importing their broken systems here won’t solve it. Research published at National Bureau of Economic Research found that slashing U.S. drug prices by 40–50% would cut early-stage R&D by 30–60%. That doesn’t make medicines cheaper. It makes them disappear. The MFN order may not cause cuts that steep, but it sends a signal to investors: Washington is willing to cap returns. That chills investment—and cures vanish. Meanwhile, Washington already directs about 60% of all U.S. healthcare spending. That isn’t a free market. It’s government control. And when government dominates, price signals vanish, competition collapses, and costs rise. That’s not a failure of markets. That’s a failure of government. Meanwhile, China Surges Ahead While we smother our innovators, China is racing forward with its Made in China 2025 strategy.
China doesn’t need to out-innovate us. It just needs to let Washington keep kneecapping our own innovators. Incentives Drive Innovation Drug development costs more than $2 billion per therapy and takes a decade or more. Most attempts fail. The only reason investors take that risk is the possibility of earning a return and reinvesting in the next breakthrough. Take away that incentive, and the pipeline dries up. Europe proves the point. Patients there wait years longer for new therapies, and many drugs never arrive at all. That’s the cost of government-imposed price controls. The lesson is clear: government intervention suffocates incentives. Freedom unleashes them. A Better Path Forward Here’s how Congress can protect America’s biotech leadership:
Closing Thoughts This debate isn’t about whether markets work—they do. It’s about whether government will keep distorting them. The Constitution itself recognized the power of protecting inventors’ rights. America’s prosperity didn’t come from government programs. It came from the freedom to innovate, compete, and serve people. The more Washington steps back, the more patients win. If Washington doubles down on control, China will gladly take our place. But if we trust freedom, America will remain the global leader in cures and innovation. I’m grateful to Grover Norquist and Americans for Tax Reform for hosting this event at the Capitol, and to everyone committed to restoring freedom in healthcare. The path forward is clear: end government failures, protect property rights, empower patients, and let people prosper. Read Report: https://atr.org/race-for-innovation/ Eliminating Property Taxes in Texas: Real Options for True Homeownership and Economic Prosperity9/3/2025
Originally published at Texans for Fiscal Responsibility. Updated in September 2025 with the latest property tax data. Property taxes are a financial burden that Texans can no longer afford to endure. Over the past 27 years, Figure 1 illustrates how property taxes have increased by an unsustainable 364%, far outpacing population and inflation growth of 149%. For Texans, this is not just an economic issue—it’s a question of fairness and freedom. Property taxes make homeowners perpetual renters, burden renters, and businesses, and restrict economic opportunity. Despite six legislative attempts since 1997, Table 1 shows that the latest structural problems driving property tax growth remain unaddressed and unresolved. Texans need bold, permanent solutions. Two pathways to finally eliminate property taxes include:
The Problem: Why Property Taxes Must Go Property taxes are burdensome in both design and execution. Figures 2 and 3 highlight how property taxes have increased more than fourfold since 1998. This unchecked growth has created severe economic distortions and eroded true homeownership. Property taxes affect all families who are homeowners, renters, and business owners, as noted in the Texas Comptroller’s 2023 report. Figure 4 from the Texas Comptroller’s Office shows that estimated school property taxes’ final incidence (i.e., burden) hits families across Texas. Source: Texas Comptroller’s Tax Exemptions and Tax Incidence Report
Homestead Exemptions: A Misguided Solution While well-intentioned, homestead exemptions, which exempt an amount from the appraised value for property taxes, are not the answer:
A Lack of Accountability Most local governments, except special purpose districts and some other small tax jurisdictions with a maximum of 8%, can raise property taxes by 3.5% on existing property (with no limitation on new property) without direct voter approval. With these loopholes in current law, county and city taxes increased by over 10% last year. This lack of oversight enables runaway spending and taxes. To address this, all property tax increases above 0% must require voter approval, with a 0% growth rate unless explicitly approved by the public. This means that as the County appraisal office does appraisals, the property tax rate determined by the local governing body must go down, so that the tax revenue (levy) collected doesn’t change from the prior period. This levy cap system makes appraisal caps or tax rate caps unnecessary, and the no-new-revenue rate is what the levy cap should be. The limitation must be on the levy collected from all property taxes, which a strong spending limit that covers spending from all revenue, including property taxes, sales taxes, and other revenues, should ultimately do. This would make it less relevant where the tax revenue comes from as the spending and, therefore, taxes are held in check and hopefully reduced. Pathway 1: Surplus-Driven Buydowns The surplus-driven buydown approach systematically reduces property taxes over time by dedicating state budget surpluses to lowering tax rates until they are zero. This gradual method ensures that essential services remain funded during the transition. How It Works
Scenarios of Surplus Buydowns to Eliminate Property Taxes
Pros of Surplus Buydown Method
A redesigned tax system in Texas would swap sales taxes for property taxes, preferably with a strong spending state and local spending limit and surplus buydown to reduce sales and other taxes. This approach depends on:
2. Adjust State and Local Sales Tax Base and Rates:
3. Ensure Spending Restraint, Transparency, and Accountability:
Pros of Tax System Redesign
Some suggest implementing a Value-Added Tax (VAT) instead of a broader sales tax to fund the property tax swap. This would be a mistake:
Texas must avoid adopting European-style tax systems that stifle economic freedom and growth. Recommendations for Legislators To ensure success, any plan to eliminate property taxes must include the following:
Texas must move beyond temporary fixes and fundamentally transform the state-local tax system. Whether through surplus-driven buydowns or a redesigned sales tax, the result will be a freer, fairer, and more prosperous state. Texans deserve true property ownership, economic opportunity, and a government that operates within its means.
Let’s end property taxes and empower Texans to prosper. The time to act is now. Originally posted at Americans for Tax Reform. Today, Americans for Tax Reform released the Empower Patients Initiative, co-authored by Vance Ginn, Ph.D., staff economist at ATR, president of Ginn Economic Consulting, and former Chief Economist at the White House Office of Management and Budget under President Trump, and Deane Waldman, M.D., M.B.A., a nationally recognized pediatric cardiologist, former Director of the Center for Healthcare Policy at the Texas Public Policy Foundation, and Emeritus Professor at the University of New Mexico. With the One Big Beautiful Bill (OBBB) laying the groundwork for expanding Health Savings Accounts (HSAs), there’s momentum to give Americans more control over their health care. The Empower Patients Initiative builds on that foundation—offering a workable, fiscally sustainable plan to restore free-market exchanges between patients and doctors, without third parties making the decisions while taking trillions of dollars away from care. America’s healthcare crisis isn’t about a lack of money—it’s about a lack of agency. We spend over $4.8 trillion a year, yet patients face longer wait times, higher prices, and fewer choices. Government rules and third-party payers have hijacked decision-making, leaving people with “coverage” but no real choice and no timely access to care. The Empower Patients Initiative charts a better path—one that empowers people, not bureaucracies. Key reforms include: • Putting the $23,968 that employers now give to insurance companies directly into workers’ hands • Creating No-limit HSAs—a single, tax-free account with no caps, no expiration, and no federal controls • Deregulating providers and insurers to allow real competition and innovation • Replacing Medicaid’s broken funding formula with federal block grants to states, giving them the flexibility to design safety nets that serve the truly vulnerable—not bureaucrats in Washington • Eliminating BURRDEN (Bureaucracy, Unnecessary Rules and Regulations, Directives, Enforcement, and Noncompliance) that wastes up to $2.4 trillion annually This approach gets Washington out of the way and puts patients back at the center—restoring choice, driving down costs, providing care when needed, and improving outcomes. We urge legislators, congressional staff, grassroots leaders, and the public to read the full initiative on the ATR website—and the companion book, Empower Patients: Two Doctors’ Cure for Healthcare, to learn how we can finally fix American healthcare. Your browser does not support viewing this document. Click here to download the document.
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Vance Ginn, Ph.D.
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